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LoveCinema Privacy Policy

Updated May 11, 2009

LoveCinema's Commitment to You, the User

Welcome to LoveCinema, an online community for movie fans where users can create clubs and events around their favorite movies and celebrities as well as contribute content to celebrity profiles and movie pages, submit movie ratings, news, photos, videos, opinions, trivia questions, lists and more, and connect with friends and meet new people with similar taste. Here at LoveCinema we take your privacy very seriously. We encourage you to read this Privacy Policy carefully.

Information Collected by LoveCinema

When you use or access the LoveCinema website (the "Site"), you may choose to submit information such as movie reviews, celebrity opinions and other content such as photos.

We also collect other non-personally identifiable data, which may include your IP address and what browser you are using. In certain instances, we may also collect personally identifiable data, including all your user data provided to us, for purposes of exporting user registration information to the LoveCinema Social Network.

Use of Information

We will display your personal information on your LoveCinema profile and elsewhere on the Site according to the privacy preferences you set in your account, where it may be seen by other members or non-members. As with any online service, we encourage users to think carefully about what personal information they will disclose on their profile, as any information you disclose on your profile, or anywhere else on the Internet, may become public information, and you should exercise caution when deciding to disclose your personal information.

We may use certain personal information, such as your age, zip code or IP address, to statistically analyze Site usage and to customize our Site's content, layout and services. The resulting information will allow us to improve our Site and better understand and serve our users.

If you use the Facebook Connect feature, we will need to share your personal information with Facebook. We recommend that you review Facebook's Privacy Policy and Terms of Use, which will govern Facebook's use of the information we provide to them.

If you use the LoveCinema iPhone Application "Movie Buddy", we may share your personal information with Apple, Inc. We recommend that you read the iPhone App Store Terms of Service and Privacy Policy [link], which will apply to your use of the iPhone App and will govern Apple's use of the information we provide to them. Apple, the Apple logo, iPhone, and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries.

We also may share your personal information with other third-party service providers including advertisers to help us provide or improve the service. See below for a description of advertising policies.

Finally, we will disclose your personally identifiable information if we reasonably believe we are required to do so by law, regulation or other government authority, and at our sole discretion, when we deem it necessary to respond to claims, to protect the safety of any individual or the public, or to protect our rights, property or personal safety or those of any third party. We may also cooperate with law enforcement agencies in any official investigation and we may disclose your personally identifiable information to the relevant agency in doing so.

How Your Information is Secured by Us

We work to protect the security of your information during transmission by using Secure Sockets Layer (SSL) software, which encrypts sensitive personal information you input (such as email addresses). We will restrict our employees' access to databases containing personal information and will impose confidentiality requirements on those employees that do so. It is important for you to protect against unauthorized access to your computer. Be sure to sign off when finished using a shared computer.

Identity theft is a serious concern to all of us. To help protect yourself against identity theft, please remember that we will NEVER ask for your password in either a non-secure or unsolicited email communication.

Children

Children under the age of thirteen (13) are not eligible to use our service. In addition, minors under the age of eighteen (18) who are not currently enrolled in high school or college are not eligible to use our service. If we become aware that any user is under the age of 13, we cancel their account and delete all of their personal information. We will not knowingly give children under the age of 13 access to chat rooms, message boards, email accounts, or other services that would give such child the ability to publicly post or otherwise distribute personally identifiable information.

In the event that we learn that we have collected personally identifiable information from a child under the age of 13, we will delete that information as quickly as possible. If you believe that we may have collected personally identifiable information from or about a child under the age of 13, please contact us at contact@LoveCinema.com.

If you are under the age of eighteen (18), you must get your parent's permission before posting any personally identifiable information online, whether on the LoveCinema Site or any other application or Web site.

Effective Date

This Privacy Policy statement is effective as of May 11, 2009.

Use of Cookies

A "cookie" is an alphanumeric piece of data stored on a user's computer that contains information about the user. Cookies are a standard Internet technology, and many major web sites use them to provide useful features for their members. Cookies allow us to store and retrieve login information on a user's system. They provide us with data that we can use to improve the quality of our service and make it easier to use. Most browsers are initially set up to accept cookies. If you'd prefer, you can set your browser to refuse cookies, or to indicate when a cookie is being sent. However, if you set your browser to reject all cookies, you may not be able to take full advantage of our Site.

Third Party Advertising

LoveCinema may share profile information in a non-personally identifiable manner and aggregate usage information in a non-personally identifiable manner to advertisers and other third parties in order to present to members more targeted advertising, products and services. Advertisements that appear on this Site are delivered to users by our advertising partners. Our advertising partners may collect information directly from you, and may set cookies on your internet browser. By accessing and using the Site, you are consenting to have your personal data transferred to and processed by such advertising partners.

External Links.

The Site may contain links to outside Web sites. We have no control over, are not responsible for, and make no representations regarding, the privacy practices or the content of such outside Web sites. We encourage you to read the privacy policy of any outside Web site you visit.

Note to International Users

The Site is hosted in the United States and is intended for and directed to users in the United States. If you are a user accessing the Site from the European Union, Asia, or any other region with laws or regulations governing personal data collection, use, and disclosure that differ from United States laws, please be advised that through your continued use of the Site, which is governed by U.S. law, this Privacy Policy, and the Terms of Service of the Site, you are transferring your personal information to the United States and you consent to that transfer.

Acquisition or Business Transfer

We reserve the right to transfer your personal information in the event of a merger, acquisition or reorganization of ownership of LoveCinema. It is possible that an acquiring company may materially change this privacy policy.

Changes in Privacy Policy

From time to time we may update this Privacy Policy. Your continued usage of the Site constitutes an acceptance of the then-current Privacy Policy and Terms of Service so we encourage you to visit this page periodically to review any changes. In case of material changes to the Privacy Policy, we will notify you by email or by a notice on the Site's home page.

Contact

If you have any questions about this privacy statement, the practices of this website or your dealings with this website, you can contact us via the links at the bottom of every Site page, or by writing to:

Customer Support

LoveCinema, Inc.
235 East 40th St.
Suite 6-I
New York, NY 10016
support@LoveCinema.com